Real Estate & Golf: Closer Than You Might Think?

Here’s 8 reasons why real estate and golfing are more relate-able than you might think!

1. Picking a club is like picking a realtor. Some clubs are designed to hit certain shots better, just like some realtors specialize in types of sales more than others. Be sure to do your research, or you might wind up stuck in the rough, no closer to the hole than when you started.

2. Dress for success. If you’re going to earn client’s business, you wouldn’t show up dressed like it’s a football tailgate. Don’t show up for a golf round on the water in 48° weather wearing a tee shirt either. There’s a chance things won’t go so hot 😉 You know the saying….look good, play good.

3. Low beats high. Looking to cut through the wind and still keep your ball in the fairway? Looking to ensure your house for sale stands out in a crowded market? It’s always better to strike the ball low or price the house slightly below market value, than to hit it high into the swirling winds or price it too high at the risk of sitting on the market and losing money quickly.

4. Your equipment matters. You get what you pay for. Some golfers play with the best quality equipment – the ones you’ll find atop the leaderboards. Some realtors offer quality tools – home staging, real-time pricing tools, luxury photos, targeted online ads; while others offer just tools – iPhone pictures, basic property descriptions, zzz…..

5. Not every player makes the cut. Great golfers miss the cut all the time and fail to find themselves competing for the money on Sunday. For home buyers, failure to get your pre-approval done right away in your home purchase process could leave you on the cart path watching everyone else play, and pay, for the home that everyone in the neighborhood wants.

6. Numbers matter. Some agents sell over 90% of their listings, some barely sell 50%. You can tell everyone that you’re the best golfer/realtor around town…but where’s your actual official scorecard?

7. Every shot matters. Even the best golfers find themselves in the sand trap or a bunker from time to time. The best ones will be able to effectively get themselves out in just one shot. Same thing with realtors – even the best ones can’t always ensure you avoid trouble, but the best ones will sure be able to help get you out of it and moving closer to the pin.

8. The 18th hole is always waiting – a pivotal movement in the last hour of the course, one last chance to change your score and result. This is just like the final 72 hours before a real estate closing. Clutch is key!

Meet John & Lindsay Bonacci With over 10 years in real estate, this duo specializes in getting the job done! With Lindsay (Platinum Top 500 agent) leading the buyer team to ensure Bonalife Homes is delivering outstanding service to buyer clients, and John (former Real Estate Business Coach) specializing in marketing homes to their highest level, you are in great hands.

Learn why so many families CHOOSE US to get their real estate results.

6 Mistakes Made When Selling Homes

Overpricing w/ the expectation of reducing price

“Don’t worry John, we’ll just start at [market price + 15%] and then we’ll reduce the price if no one makes an offer” is an easy way for sellers to sign themselves up for a frustrating selling experience. Pricing homes over market value will definitely help you reduce price, often on the buyer’s terms. Pricing your home at or very close to market value will cause buyers to respect your price, and even potentially compete for your listing, most of the time landing a contract well before buyers in the market start to leverage your ‘time on market’ against you.

Leaving presentation to the untrained eye


If it was up to me, I’d caddy-corner every item in a house and I’d put way too many patterns and textures in all the wrong places (says the ladies of Bonalife Homes lol). Fortunately, we hire the best in the city, people who study which homes sell and which homes don’t, to make your house look like you did on your wedding day – absolutely your best 😉

Neglecting condition for convenience

It’s always easier to have someone come buy your car right out of your driveway as is, but if you wanted to get top dollar for it, wouldn’t you take it to the car wash, maybe vacuum it, perhaps even put on some shine and take down the crusty fluffy dice hanging from the rear view mirror?

Looking to cut corners on photography

I have an iPhone X. It’s like the best and newest I’ve heard. Takes amazing pictures. I take it all over North America with me. I DO NOT take photos of six figure products I am selling for a living. We hire professionals. For more money than I want to pay for the service. 37 of our last 40 homes have sold. I think it matters. Over 80% of buyers find the home they want to purchase online via photos before they ever see it in person.

Failing to engage the larger state & national online audience

Many buyers for our listings are coming from other markets around the country. Showing up top of page on sites like Zillow, getting directly into the social media walls and messengers of ready buyers in other US markets, and ensuring our listing data helps leverage web algorithms so we show up GREAT and EVERYWHERE is KEY.

Recently published Chamber data shows a slight majority of domestic migration into Austin from 2012 to 2016 came from other areas of Texas, led by the Houston, Dallas and San Antonio metros. California, Florida and New York were the top states of origin for people moving to Austin from outside of the Lone Star State.

Failing to handle interested parties appropriately

How do you handle someone calling about the listing? What questions do you ask? Which do you answer? How do you follow up? What items do you share? What info do you share? How much or little do you encourage? Once you’ve got a fish on the line, understanding how to reel them in is half the mark of a great fisherman.


Unable to cross sell other listing agent listings

One of the big advantages we have in selling homes in Manor over other agents is that because we list several homes in the area at a time, we are able to introduce buyers to other listings we are marketing if the listing they were originally interested in isn’t a fit. This is an easy way to find buyers for our sellers who may not have been even looking at their home in the first place.

Skip the home valuations from inaccurate automated engines and inexperienced listing agents and let Bonalife Homes help you explore your home’s value in today’s Summer 2019 market by clicking here.

Until our next post!…

Meet John & Lindsay Bonacci With over 10 years in real estate, this duo specializes in getting the job done! With Lindsay (Platinum Top 500 agent) leading the buyer team to ensure Bonalife Homes is delivering outstanding service to buyer clients, and John (former Real Estate Business Coach) specializing in marketing homes to their highest level, you are in great hands.

Come see why so many families CHOOSE US to get their real estate results. Connect with us at BonalifeHomes.com or drop us a note at MovingManor.com.